Social media is meant for social interaction using highly available and publishing techniques. It uses web-based technologies to turn communications into dialogues. It’s a blending of interface and technology for the creation of value. Social media is kind of distinct from industrial or traditional media as these are relatively inexpensive and is accessible to anyone. It is capable of reaching to small and large audiences. Anyone can operate it as a means of production. Social media can be altered instantaneously by editing or commenting.
Some of the recent statistics as regards to social media are:-
- 3.48 billion Users are active on social media worldwide in 2019.
- Twitter possesses almost 500 million tweets on an average per day.
- Facebook has accounted for nearly 2 billion active users.
- One out of four people is of the age group of 65 or above using social networking sites.
Social Media Marketing-
This kind of marketing benefits organizations and individuals by providing customer support, gaining consumer insight. And managing their reputation online. Relevance offers to customers, the value it offers to them and the strength of the foundation it is built is the KSF’s (critical success factors). The essential platforms include-
The use of media as a form of marketing has possessed all new challenges. If the marketing efforts revolve around the original building of authority, then this kind of marketing is undoubtedly to be successful. As a result of social media, consumers are as likely to make buying decisions based on what they read and see in platforms. Social media is a form of communication where users publish the content with a specific intention of sharing it.
PROPERTIES DEFINING SOCIAL MEDIA-
- Allows audience interaction
- Popularity is transparent
- Permanently available archives
- Can be a mix of media
- No limits on the number of contents
- Freely syndicated
SOCIAL MEDIA VS SOCIAL NEWS
social media marketing
Often both the terms are confused with each other because members of the news are commonly referred to as ‘THE MEDIA,’ and add to that confusion is the fact that a social news site is same as social media site because it falls in the broader category. Social news is not the same as social media because social network sites and wikis are also a part of social media. Social media is a broader term of which social news is a part.
Many companies’ use social media like facebook, my space, twitter, Instagram or a blog to approach their participation on the social web. It’s perfectly reasonable for a company to test specific channels without a full corporate-wide commitment to being, more social. However, these should be done after a well-thought plan because of often lack of planning results in failure of social media efforts, waste of time, money, and detract from the brand experience.