The technological market is one where you will witness a host of developments and launches every moment and the modern day user is overwhelmed with the frequency of them occurring in the market. Many companies and brands are trying to establish their permanent presence in the minds of both existing and potential customers, and this is the reason why they are spending immensely on extensive research and survey. One such brand that never disappoints its consumers is Microsoft and this is the reason why many people repose confidence in the brand blindly till date!
Microsoft has been a leading brand when it comes to catering to the needs and requirements of its global customers across the world. The brand believes in quality and trust, and this is the reason why it strives to bring in the latest technology to millions of loyal customers and users of its products. The company is in the news again and this time with reports that it is currently devising a brand new Windows operating system for mobile gadgets like tablet computers. The brand has reported that this new operating system would focus on those devices that are presently deploying the use of energy efficient chips that have been designed by ARM, the British Company. Apple’s iPads and iPhones are currently using the disks that are made by ARM.
New Windows Os for Mobile Devices
The brand new Windows Operating System will be a unique one that will deploy the use of ARM energy-saving chips, and it will offer both the versions of Windows CE and the Windows Phone 7 on them. Both these versions will have the capacity to run on ARM chips. The brand also laid down that it will focus on a standard Desktop Windows system that will be exclusively designed for Intel and AMD x-86 architecture chips.
It is expected that the head of Microsoft, Mr. Steve Ballmer, will present this new system at the Consumer Electronics Show that is scheduled to be held in Las Vegas in January. It has been reported that the new orders that will be made by the brand can support chips that will be made from AMD, Intel, and ARM. There are other brands like Samsung, Texas Instruments and Qualcomm that all manufacture chips that are ARM designed and they are quite popular among many mobile device users today.
As for the tablet computer market, the primary competitor of Microsoft, Apple, currently dominates the market. The latter had sold about 7.5 million units of iPads when it made its debut in April till the end of September the previous year. According to market researcher Strategy Analytics, there are estimates that Apple currently has a share of 95% in the tablet computer market and it is still now going strong. There is however anticipation that those tablet computers that are operating with Google’s Android operating system are going to pose a severe threat and there is anticipation that these tablet computers are going to surpass the ones made by Apple shortly!